Almost three in four (74%) said they always choose the dairy version of cheese, while only 20% sometimes choose the non-dairy version. People have the strongest preference for dairy-based versions of cheese, butter and ice cream. Half (50%) of adults age 55+ said they never consume non-dairy alternatives, compared with only 8% of 18–34 year-olds who said the same. Adults over age 55 had the strongest preference for dairy, with the majority (80%) saying that they consume dairy foods or beverages multiple times a week (80%, vs. Nearly three in four (72%) who consume dairy said they do so several times a week, compared with about one in four (28%) who said the same about consuming non-dairy alternatives. This survey examined motivations for consuming yogurt, along with preferences for and awareness of the nutrition and health benefits commonly identified on yogurt labels, including “live and active cultures.”ĭespite the growing number of non-dairy alternatives available, dairy consumers still opt for dairy most frequently. In addition to seeking the answers to these questions, this survey took a deeper dive into behaviors and perceptions around one particular dairy product: yogurt.
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But for Americans who consume dairy, how often and why do they choose dairy products versus plant-based alternatives? And how does their selection of dairy-based versus plant-based vary depending on the type of product? The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives-whether they be yogurt, milk, ice cream or cheese. Almost half say they are familiar with and know a lot about probiotics, but fewer say the same about “live and active cultures.”.When considering dairy-based yogurts, “natural” and “low fat” claims are the most important to people when it comes to plant-based yogurt, “natural” and “high protein content” are the most valuable claims.The top reason for consuming yogurt is taste, followed by nutritional value and health benefits/being a healthier option.
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When it comes to choosing between a dairy version of a product versus a non-dairy version, the strongest preference appears when it comes to cheese, with nearly three in four always opting for the dairy version over a non-dairy alternative.Americans who consume dairy report eating or drinking dairy-based products more frequently than plant-based, non-dairy alternatives.